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He famously pulled out of performing at the 2016 Miss USA Pageant in the wake of Trump's horrid comments about Latinos and Mexicans, and he had a beautiful quote about it.
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And like any giant global figure with a conscience, he soon found himself in the spotlight on issues beyond music and has made it a point of pride to lift up other Latinos and put them in rooms they've never been in before, as he puts it.
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Plus to cap it off, Beyoncé brought Balvin on stage with her at her legendary Coachella headline show.Īs for American radio, well we've all sung along in Spanish, some of us worse than others, to Balvin's guest verse on Cardi B's beyond iconic number one "I Like It." And as for his once seemingly out-of-reach aspirations of designers sending clothes, well now he has his own wildly successful collaborations with Guess and his own line of Jordans. When Beyoncé jumped on the remix of Balvin's smash "Mi Gente," she even had Luis Fonsi's cousin fly out to cut her vocals with her, because Queen B wanted to make sure her pronunciation was legit, and it was. Drake, the Weeknd, Bieber, Billie Eilish, they've all cut huge records singing in Spanish. Due mainly to his influence and maybe his sometimes partner in crime Bad Bunny, who also hero-worshiped Balvin while coming up. All of those things have come true to a letter. That FADER interview takes place during a tour stop in Argentina, and he speaks wistfully of one day collabing with Bieber, a time when he might be played on American radio in his own tongue, Anglo artists maybe having to sing in Spanish, and the world's leading designers sending him their entire collections, like they do Kanye. When he graced the cover of FADER issue 102 in the issue of 2016, he was in the middle of this journey somewhere, already playing arenas all over South America but hadn't quite broken the U.S. Starting out in Colombia, slowly finding success through South America and the Spanish-speaking world, and finally cracking the U.S. From his humble roots in Medellín as a fearless kid making reggaetón mixtapes, he's majorly responsible for changing the sound of pop music. He's been number one, and he never leaves the top 10. He's currently the number eight most listened to artist on Spotify in the world. J Balvin is one of the biggest artists on the planet, quite literally. For those who might not know, let's get the Wikipedia out of the way.